黑龙江农产品电子商务发展的现状、问题及对策研究
Research on Current Situation, Problems and Countermeasures of Agricultural E-Commerce Development in Heilongjiang

作者: 杨辉 :哈尔滨工程大学; 李翠霞 :东北农业大学经济管理学院;

关键词: 农产品电子商务黑龙江 Agricultural Products E-commerce Heilongjiang

摘要:

农产品电子商务是通过网络平台嫁接各种服务于农村的资源,拓展农村信息服务的一种商业模式。是利用互联网、计算机、多媒体等现代信息技术,在农业的生产加工及配送销售过程中全面导入电子商务系统,在网上完成产品或服务的购买、销售和电子支付等业务的过程。黑龙江是农业大省,是国家重要的商品粮基地,农业商品率极高,因此选择适合的农产品电子商务模式是促进农业产品流通的有效途径。本文通过对于农产品电子商务的概念厘定,分析了黑龙江省农产品电子商务发展的现状、主要的模式以及存在的制阻因素,指出黑龙江目前农产品电子商务基础比较薄弱,可开拓的空间巨大,在此基础上提出了发展黑龙江农产品电子商务的相应的对策。

Agricultural products e-commerce is a business model through the resources of the network platform grafting a variety of services in rural areas, expansion of rural services. Is the use of the Internet, computers, multimedia and other modern information technology in agricultural production and processing and distribution of the sales process, the full import of e-commerce system, complete the online product or service to buy, sell and electronic payment business process. Heilongjiang is a major agricultural province and an important national commodity grain base, high rate of agricultural commodities, select the appropriate e-commerce model of agricultural products is an effective way to promote the circulation of agricultural products. In this paper, the concept of e-commerce of agricultural products is determined, the status of agricultural e-commerce development in Heilongjiang Province, the main mode and the system resistance factor, that the Heilongjiang agricultural e-commerce infrastructure is relatively weak, can open up a huge space, on this basis on the corresponding countermeasures on development of the agricultural products of e-commerce.



Abstract:

 

文章引用: 杨辉 , 李翠霞 (2012) 黑龙江农产品电子商务发展的现状、问题及对策研究。 电子商务评论, 1, 15-19. doi: 10.12677/ECL.2012.12004

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