On the Brand on Chinese Consumer Behavior
Abstract: China has over 1.4 billion due to the population and increasingly the concern of countries in the world, because China has opened up its markets for investment and trade dependence on increasingly by many countries. Thus the consumer behavior of Chinese consumers no longer bound by the traditional consumption of thinking and become more complex, the brand as one of the important factors, it is worthy of discussion and study. To solve this problem, shallow elaborate brand on Chinese Consumer Behavior, and the corresponding plan put forward by the need to focus on some of the Chinese brand, the hope that Chinese enterprises to pay more attention to brand building and keeping, with more outstanding brands, and to the world.
文章引用: 黄天柱 , 赵丽 (2011) 从消费者的消费行为谈中国品牌策划。 现代管理， 1， 283-286. doi: 10.12677/mm.2011.14051
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