An Empirical Study on the Integration of Enterprise Blog with Class Learning in College
Abstract: The influence of blogs on the society and enterprises is increasing. For individuals, blogs have be-come a very important medium of communication. Hence, enterprises spend more effort in blog marketing. Several studies have discussed the creation of blogs to assist school learning. However, only a few studies on the integration of an enterprise blog with class learning in school have been conducted. Our empirical study attempts to explore the effect of the integration of an enterprise blog on college learning. The results show the following: 1) the reputation of an enterprise increases when it is integrated with class learning in school; 2) the degree of familiarity with the opinion leader in the chat room influences the satisfaction of the members; and 3) the perceived usefulness of an enterprise blog has positive effects on class learning.
文章引用: 罗天一 , 卢希鹏 (2011) 结合企业实务博客于高等学校教学的实证研究。 教育进展， 1， 119-125. doi: 10.12677/ae.2011.13024
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