旅游景区英文网站建设状况调查与策略研究—以烟台市为例
Research on Status and Strategies of English Website Construction of Tourist Attractions—A Case Study of Yantai

作者: 陈晓锐 , 郑愿华 :滨州医学院外国语与国际交流学院,山东 烟台;

关键词: 旅游景区英文网站建设状况建设策略烟台Tourist Attractions English Website Construction Status Construction Strategy Yantai

摘要:
通过分析、对比国内外关于烟台著名旅游景区的英文网站,研究者发现不同网站的关注点(栏目设置)及介绍的视角(或概括,或具体)不同。尽管地方性网站的英文翻译存在极大问题,但因其对具体景点的历史渊源介绍更加深入,其在外宣中的作用不应被忽视。最后,研究者对地方性英文网站建设提出以下五项策略:更改Wonderland Yantai的英文网名;使Wonderland Yantai与国内其它旅游网站建立友情链接;完善烟台市旅游景点所属单位自建英文网站中的语言问题;使自建英文网站纳入Wonderland Yantai的内部链接;在Wonderland Yantai英文网站开设问答区。

Abstract: By analyzing and comparing English website of famous tourist attractions in Yantai, it was found that different English websites have different foci (such as column set) and perspectives (with a general view, or a specific one) of tourist attractions. Although there were a number of language misuses in the English versions of the local websites, their functions for oversea publicities should not be ignored because of their in-depth descriptions of the historical origin of specific attractions. Finally, five suggestions were proposed: Change the net name of Wonderland Yantai; Make Wonderland Yantai establish links with other travelling websites; Improve language use in self-built English websites constructed by travel-related departments of Yantai City; Then make them into parts of internal links of Wonderland Yantai; Set up Q&A columns for the Wonderland Yantai website.

文章引用: 陈晓锐 , 郑愿华 (2017) 旅游景区英文网站建设状况调查与策略研究—以烟台市为例。 现代语言学, 5, 324-331. doi: 10.12677/ML.2017.54044

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