Current Situation and Trend of Telemarketing of Domestic Insurance Industry
Abstract: Telemarketing is one of the most important sales channels among insurance sector. With an ade-quate development in China, telemarketing shows its own features. Based on the analysis of tele-marketing’s strength and weakness, we try to figure out the status quo and the future challenges of telemarketing, and come up with a brand new development model in which telemarketing coo-perates with network marketing as well. Through questionnaires to employees engaging in tele-marketing activities from 3 insurance companies and an insurance intermediary, we find that the benefits of telemarketing are high efficiency and convenience. On the other hand, we focus on the qualification of insurance phone salesmen, and summarize the telemarketing’ weakness result from the deficiencies of phone salesmen’s abilities, skills and knowledge. Even though telemarketing has many disadvantages, it is a significant sales channel of insurance in a short time. In future, telemarketing will go hand in hand with online marketing, which can differentiate the sales channels of different product.
文章引用: 曾卉 , 梁思遥 (2017) 我国保险电话营销的现状和未来发展趋势。 电子商务评论， 6， 54-60. doi: 10.12677/ECL.2017.63008
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