On Marketing with the Business Model
Abstract: With the business model for marketing Is a higher level of marketing. Used case and correlation analysis, we discuss the theory of marketing with the business model, and give an underlying thinking for the company how to build a business model. Finally, we summarize a case about the bottled water companies how to conduct marketing, as a model based on it and hope that some enterprise obtain inspiration to how to marketing with the business model.
文章引用: 詹志方 , 王辉 (2011) 浅论用商业模式来营销。 现代市场营销， 1， 27-31. doi: 10.12677/mom.2011.12006
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