浅论用商业模式来营销
On Marketing with the Business Model

作者: 詹志方 , 王辉 :;

关键词: 商业模式营销Business Model Marketing

摘要: 用商业模式来营销,是一种更高层次的营销。通过案例以及相关分析,论述了用商业模式营销的有关理论,并给出了企业如何构建商业模式的底层思维。最后,总结了桶装水企业如何从商业模式层次进行水营销的案例,以此作为示范,希望有关企业从中得到如何用商业模式来营销的启发。

Abstract: With the business model for marketing Is a higher level of marketing. Used case and correlation analysis, we discuss the theory of marketing with the business model, and give an underlying thinking for the company how to build a business model. Finally, we summarize a case about the bottled water companies how to conduct marketing, as a model based on it and hope that some enterprise obtain inspiration to how to marketing with the business model.

文章引用: 詹志方 , 王辉 (2011) 浅论用商业模式来营销。 现代市场营销, 1, 27-31. doi: 10.12677/mom.2011.12006

参考文献

[1] 詹志方, 薛金福. 中国式营销[M]. 北京: 世界图书出版社, 2011.

[2] 房西苑. 资本的游戏[M]. 北京: 机械工业出版社, 2008.

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