服务主导逻辑下服务生态系统的价值创造研究
Study on Value Creating in Service Ecosystem Based on Service Dominated Logic

作者: 高志军 * , 刘 珊 :上海海事大学交通运输学院,上海;

关键词: 服务生态系统服务主导逻辑价值创造关系互动整合Service Ecosystem Service-Dominant Logic Value Creating Relationship Interaction Integration

摘要:
服务生态系统是服务经济环境下形成的具有生态系统特征的新型产业组织,具有模糊的产业边界和企业边界。本文在对服务生态系统内涵、结构与特征研究的基础上,依据服务主导逻辑理论,提出了服务生态系统价值共创的关系、互动和整合机理。在关系维度方面,服务生态系统通过构建组织间关系降低交易成本和创造关系价值,界面规则调节价值创造过程;在互动维度方面,服务生态系统通过直接互动和间接互动的方式创造互动价值和使用价值;在整合维度方面,服务生态系统在个体、关系和网络三个层次上通过资源整合与再配置的方式实现价值创造。关系、互动和整合的强度决定了服务生态系统的价值创造能力的强弱,价值创造的速度和加速度最终衡量了价值空间。基于关系、互动和整合三个维度对企业发展战略进行重构是服务生态系统拓展价值空间的新战略选择。

Abstract: Service ecosystem is a new industrial organization which is characterized by ecosystem under services economic environment, and it has fuzzy industry and enterprise boundaries. After study on the connotation, structure and characteristics of service ecosystem, the relationship, interac-tion and integration mechanism of service ecosystem is put forward based on Service-Dominant Logic theory. In the relational dimension, service ecosystem’s transaction cost is reduced and re-lational value is created based on building inter-organizational relationships, and the process of value creation is regulated by interface rules; in the interaction dimension, service ecosystem’s value-in-interactions and value-in-use are created through direct and indirect interaction; in the integration dimension, service ecosystem uses integration and re-configure of resources to achieve value creation at the individual, relationships and network levels. The value creation ability’s strength is determined by relations, interaction and integration intensity, and the value space is measured by the velocity and acceleration of service ecosystem. The value space of service ecosystem is expanded by the reconstruction of enterprise development strategy based on the relationship, interaction and integration mechanism.

文章引用: 高志军 , 刘 珊 (2017) 服务主导逻辑下服务生态系统的价值创造研究。 服务科学和管理, 6, 83-97. doi: 10.12677/SSEM.2017.62012

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