中小型珠宝企业创新服务模式研究
The Research of the Service Innovation Mode of Medium and Small-Sized Jewelry Enterprises

作者: 杨 霓 * , 马锐堃 , 陈溥林 :广东工业大学,广东 广州;

关键词: 中小型珠宝企业差距分析创新服务模型Medium and Small-Sized Jewelry Enterprises Gap Analysis Service Innovation Mode

摘要:
随着经济的发展和市场环境的变化,服务模式成为中小型珠宝企业形成差异化和提升竞争力的重要手段。本论文旨在通过了解珠宝企业的服务现状、消费者的服务需求,分析企业提供的服务与消费者的服务期望之间的差距,构建广东省中小型珠宝企业的服务创新模式,促使中小型企业在竞争冲击下稳步发展,为正在或者即将进行珠宝产业转型升级的广东省中小型珠宝企业提供一种新的思路。

Abstract: With the development of the economy and the change of market environment, the mode of service has become an essential method to form the differentiation and improve the competitive power for medium and small-sized jewelry enterprises. This paper aims at establishing the service innovation mode for the medium and small-sized jewelry enterprises in Guangdong province by investigating the current situation of jewel industries and analyzing the gap between service that the enterprises provide and the service expectation from costumers, which will urge the medium and small-sized jewelry enterprises to make a steady progress under the competition attack and also offer a creative way to the medium and small-sized jewelry enterprises that are in the time of transforming and upgrading the jewelry industries in Guangdong province.

文章引用: 杨 霓 , 马锐堃 , 陈溥林 (2017) 中小型珠宝企业创新服务模式研究。 服务科学和管理, 6, 77-82. doi: 10.12677/SSEM.2017.62011

参考文献

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[2] 陈飞. 广州裕百祥珠宝公司定制化营销模式研究[D]: [硕士学位论文]. 广州: 华南理工大学, 2014.

[3] 徐强, 杨光敏, 秦宏宇, 阴煜伟. 珠宝企业终端服务对企业形象的影响[J]. 现代营销(下旬刊), 2015(10): 49.

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