The Research of the Service Innovation Mode of Medium and Small-Sized Jewelry Enterprises
Abstract: With the development of the economy and the change of market environment, the mode of service has become an essential method to form the differentiation and improve the competitive power for medium and small-sized jewelry enterprises. This paper aims at establishing the service innovation mode for the medium and small-sized jewelry enterprises in Guangdong province by investigating the current situation of jewel industries and analyzing the gap between service that the enterprises provide and the service expectation from costumers, which will urge the medium and small-sized jewelry enterprises to make a steady progress under the competition attack and also offer a creative way to the medium and small-sized jewelry enterprises that are in the time of transforming and upgrading the jewelry industries in Guangdong province.
文章引用: 杨 霓 , 马锐堃 , 陈溥林 (2017) 中小型珠宝企业创新服务模式研究。 服务科学和管理， 6， 77-82. doi: 10.12677/SSEM.2017.62011
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