The Development Status, Problems and Countermeasures of C2B Model
作者: 叶秀敏 ：中国社科院数量经济与技术经济研究所， 北京;
Abstract: Applying case study method, this paper puts forward the concept of C2B model, analyses the main types and development status of C2B model, summarizes the problems existing in the development of C2B model, and gives the countermeasures and suggestions. C2B model is a consumer oriented e-commerce model. There are three types in the current domestic and foreign development of C2B model. C2B model is still in the initial stage of development, with the problems of low level of awareness, difficult demand forecast, and the lag of information ability. This paper recommends promoting C2B model and propagating typical case actively to accelerate the transformation of traditional enterprises.
文章引用: 叶秀敏 (2016) C2B模式的发展现状、问题及对策建议。 电子商务评论， 5， 38-46. doi: 10.12677/ECL.2016.53006
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