跨境电商人才需求研究
Study on Talents Demand of Cross-Border E-Commence

作者: 孙 静 , 付丽丽 :北京联合大学商务学院,北京;

关键词: 跨境电商人才需求内容分析Cross-Border E-Commence Talents Demand Content Analysis

摘要:
跨境电商的迅猛发展不仅导致电商人才的需求与日俱增,也使得相关复合型人才显得尤为稀缺。因此有必要对跨境电商人才需求进行探究。目前国内外关于跨境电商人才培养的研究尚未形成规模,国内此方面的研究多针对东南沿海地区的情况或针对中高职院校,此外研究方法以问卷调查描述性统计等定性研究为主。文章将立足于跨境电商行业的实际发展情况,通过对求职招聘网站中跨境电商行业的人才招聘信息的内容分析,结合对跨境电商企业员工进行问卷调查,综合整理出人才的需求情况,挖掘对人才技能、知识储备的需求。

Abstract: In recent years, there are lots of talents gaps in the market due to the fast-growing of the industry of cross-border e-commence and it also makes the related compound talents particularly scarce. So it is necessary to research the talents demand of cross-border e-commence. At present the research on talent training of cross-border e-commence at home and aboard has not yet formed the scale, domestic research in this area is more about the situation of the southeast coastal area or the middle and higher vocational colleges. In addition, the research methods are mainly qualitative research, such as questionnaire survey and descriptive statistics. This article will be based on the actual development of cross-border electricity suppliers industry, through the content analysis of talents recruitment information of the cross-border electricity suppliers in job recruitment website and combining with the questionnaire survey of employees of cross-border business enterprises, comprehensively sort out the demand for talents, and mine the demand for talent skills and knowledge reserve.

文章引用: 孙 静 , 付丽丽 (2016) 跨境电商人才需求研究。 社会科学前沿, 5, 514-520. doi: 10.12677/ASS.2016.53072

参考文献

[1] 陈长英. 浙江省跨境电商人才需求分析及培养路径研究[J]. 中国商贸, 2015(2): 184-187.

[2] 范新民. 高等教育国际化与跨境外贸电商人才培养: 跨界融合视角[J]. 河北师范大学学报(教育科学版), 2015(3): 101-107.

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