论舆论主体对政府危机公关的影响—以8 • 12天津爆炸案为例
Influences of Subjects of Public Opinion on Government Crisis Management—Taking 8 • 12 Tianjin Blast as an Example
作者: 王 菁 , 吴健超 ：大连海事大学公共管理与人文学院，辽宁 大连;
关键词: 舆论主体； 政府公关； 危机管理； Subjects of Public Opinion； Government Public Relation； Crisis Management
摘要:Abstract: In the We-media era, everyone can release information as an information terminal. The propagation path of the current emergencies is that special numerous individuals release information at the beginning, which forms a preliminary opinion after the network amplification effect. As a result, it will eventually cause social public debates after the new media follows the news, relevant departments take the emergency measures, and netizens forward lots of comments. Taking the 8•12 Tianjin Blast in China as an example, this article attempts to analyze the demands of different public opinions and the coping strategies of government in the field of public crisis management through the method of subject discrimination in the situation of emergencies, especially in the catastrophic events, and puts forward three proposals to improve the ability of the government in public relation crisis. This paper aims to clarify the needs of different subjects of public opinions, in order to enhance the ability of government in public relation crisis and give targeted responses to different subjects, and then enhance the credibility of the government in the event of crisis.
文章引用: 王 菁 , 吴健超 (2016) 论舆论主体对政府危机公关的影响—以8 • 12天津爆炸案为例。 社会科学前沿， 5， 472-479. doi: 10.12677/ASS.2016.53066
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