Competitive Advantages from Digital Business Strategy—Analysis of Walmart in Chinese Market
Abstract: Wal-Mart as a bellwether in retail industry, there is no doubt that it has the dominance in worldwide. The Wal-Mart’s business mode strategy has long time been a benchmark for companies competing to imitate. From the strategy point of view in the traditional, the entire retail industry will face to high homogeneity and low entry barriers; in other words it should be said that the retail industry is a very low barrier to imitate, enormous competitive pressures and poor environment industry. Even so, however, Wal-Mart can still be a NO. 1 in retail industry and then invincible. In the past literature, many of researches focus on Wal-Mart’s business strategy, including different competitive advantages, low-cost strategy and so on. But they negative information technology and digital business strategy. Nowadays, as we seen the sudden emergence of the Amazon etc. electricity supplier, they have already shocked traditional business model. With respect to e-commerce, traditional stores show weakness mainly in the logistics and services. To be more specifically, e-commerce suppliers have customized service and point to point delivery, which the traditional store cannot offer. However, in this study we suggest that, the traditional chain store like Wal-Mart has powerful supply chain and logistics chain. If the traditional chain store can rationally use information management system, they will reshape consumer spending habits and gain benefit. Therefore, in this study, the authors used a common concept in economics, equilibrium analysis, to be combined with management information system, and strived to digitize from the perspective of commercial competitive strategy to explore a new way of traditional retailers. At the same time, this study points out the weakness and disadvantage of Wal-Mart in the real operation by the qualitative research method of dynamic analysis and static analysis as well as multi-angle interpretation, and gives advices to traditional store in the marketing operation.
文章引用: 王允中 , 罗芳怡 (2016) 数字化商业策略之竞争优势—沃尔玛于中国市场之分析。 商业全球化， 4， 65-73. doi: 10.12677/BGlo.2016.43009
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