颜色偏好的生态效价理论及其研究进展
The Ecological Valence Theory of Color Preference and Research Advancement

作者: 钟流霞 , 倪 琳 :闽南师范大学教育科学学院,福建 漳州;

关键词: 颜色偏好生态效价理论(EVT)颜色情绪说研究进展Color Preference Ecological Valence Theory (EVT) Color-Emotions Research Advancement

摘要:
Palmer和Schloss (2010)提出颜色偏好的生态效价理论(Ecological valence theory, EVT),此理论成为近些年研究的热点和焦点。本文从以下三个方面对EVT展开论述:理论假设、研究范式、研究进展。EVT有广泛的适用性和全面的解释力,为相关研究提供了新颖的研究视角和方法。

Abstract: Palmer & Schloss (2010) articulated an ecological valence theory (EVT) of color preferences, making it a hot and focal point in the research field of the color preference. This article intends to review EVT from the following three aspects: theoretical assumptions, research paradigm and the latest research progress. The EVT has extensive applicability and comprehensive explanatory power, and it upgrades the development and innovation of the relevant researches in the future.

文章引用: 钟流霞 , 倪 琳 (2016) 颜色偏好的生态效价理论及其研究进展。 心理学进展, 6, 773-778. doi: 10.12677/AP.2016.67101

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