The Heuristic Service Design Framework
作者: 李 智 ：国立中山大学，台湾;
Abstract: Facing in nowadays the meager profit commodity era, many firms seek the appropriate approach to apply the long-term accrual profit service model for their consumers in order to make revenue streams to be more promising. To reach this goal, taking the Service Design approach, let the firm aware of the market trend, inspect the potential business challenges within, and thus make their service products more competitive. The Service Design, to lower the risks of the dead-weight inno-vation, with the synergy of the members of the intelligence-circle, is to pinpoint the potential valua-ble services and their requirements based on the scientific facts established through the qualitative and the quantitative analysis. The ultimate goal of the Service Design is not just to develop a suc-cessful service product that is consumer-centered and toward their needs, but also to consider the marketing and sales channels at the same time. This paper presents the Heuristic Service Design Framework, through its clear defined, the eight-step systematic approach; it can guide the firm’s transformation and level up the staffs’ innovation ability; it also can help the innovation, lower down the risk of poor and mis-focused communication among the teams, speed up the innovation process, and eventually improve the quality of service product design. The recommendations for overcoming the obstacles and the challenges during the service design process from the observation of the empirical cases by this paper will also benefit both the practitioners and the academicians.
文章引用: 李 智 (2016) 启发式服务设计框架。 服务科学和管理， 5， 144-151. doi: 10.12677/SSEM.2016.54015
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