城市和农村电子商务物流服务质量评价比较研究
Urban and Rural E-Commerce Logistics Service Quality Evaluation
作者: 张林凤 :重庆工商大学商务策划学院,重庆;
关键词: 电商物流; 物流服务质量; 指标体系; E-Commerce Logistics; Logistics Service Quality; The Index System
摘要:Abstract: In recent years, with rural e-commerce logistics becoming more and more popular, the main e- commerce enterprises begin to develop the rural market, but due to the particularity of rural e-commerce logistics service, the index system evaluating urban e-commerce logistics service quality is not suitable for rural areas. According to the related literatures at home and abroad, combined with the characteristics of rural e-commerce logistics, this paper built a logistics service quality index system for rural areas, and compared and analyzed the dimensions and indicators of e-commerce logistics service quality index system in urban and rural areas respectively. These have important significances for better developing e-commerce and logistics enterprises in rural areas, and improving the level of logistics service quality.
文章引用: 张林凤 (2016) 城市和农村电子商务物流服务质量评价比较研究。 服务科学和管理, 5, 84-93. doi: 10.12677/SSEM.2016.53009
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