Coordination Mechanism for Three-Stage Green Supply Chain of Wood-Based Panel in the Presence of Strategic Consumer’s Behavior
作者: 陈志松 ：南京师范大学商学院，江苏 南京 ;
Abstract: Currently, China’s wood-based-panel (WBP) industry is faced with backward overcapacity, waste of resources, environmental pollution, with slow growth of downstream product demand and relative shortage of upstream branch-wood supply. Obviously, the development of the upstream does not match with the downstream in the WBP supply chain, and lack of efficient cooperation and coordination. Besides, strategic consumer’s behavior has an important impact on the coordination decision for the upstream and downstream of WBP enterprises. Considering the practice of WBP industry, WBP three-stage green supply chain system with one branch-wood supplier, one WBP manufacturer and one WBP processor is defined; further, under the policy guidance of value- added tax refund and environmental tax collection, the coordination models of WBP three-stage green supply chain and traditional WBP three-stage supply chain, considering the strategic consumer’s behavior, are respectively built via revenue sharing-cost allocation contract, finally, the comparative numerical analysis is carried out. The results show that: 1) The policy of value-added tax refund with threshold and environmental tax collection makes WBP enterprises have econo- mical motivation to implement green supply chain improvement, improving the efficiency of re- sources and energy, and improving the overall performance and competitiveness. 2) No matter under the perspective of traditional WBP supply chain or under the perspective of WBP green supply chain, revenue sharing-cost allocation contract can achieve coordination operations of WBP three-stage green supply chain, considering strategic consumer’s behavior; besides, the optimal profits of WBP supply chain and its members under the perspective of green supply chain are higher than that under the perspective of traditional supply chain. WBP supply chain and its members have economic incentives to implement green supply chain improvements. 3) The pro- motion price of laminate flooring products affects the decision-making and operational perfor- mance of WBP green supply chain, to make a low promotional price is beneficial for improving the performance of WBP green supply chain and its members. 4) Self-construction of the economic forest farm and the choice of economical branch-wood can effectively guarantee the branch-wood supply, enhancing technology development and process improvement can effectively promote the recovery and recycling of resource and energy, which is beneficial for improving the operational performance of the whole WBP supply chain.
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