服务水平对跨境电商物流外包策略的影响研究
The Effect of Service Quality on Logistics Outsourcing Strategy in Cross-Border E-Commerce

作者: 丁 锋 , 霍佳震 :同济大学经济与管理学院,上海;

关键词: 跨境电商物流外包策略服务水平博弈Cross-Border E-Commerce Logistics Outsourcing Strategy Service Quality Game Theory

摘要:

经济全球化推动跨境电子商务迅猛发展。跨境电子商务企业外包物流时,必须同时对成本和服务进行权衡以构建新的竞争优势。本文研究了由跨境电子零售商和物流服务供应商构成的物流系统,建立了双渠道博弈模型,分析了在分散决策下各成员间的博弈均衡和协调运作策略。研究表明,服务水平对本渠道定价的影响是正向的;对竞争对手的影响取决于价格和服务的弹性力度。跨境电子零售商在选择物流服务供应商时,应针对国际和国内分段外包,并协助物流商提高服务水平。

Cross-border E-commerce is developing rapidly. Companies must weigh against the costs and services when consider cross-border logistics outsourcing strategy. In this paper, a cross-border logistics system consists of electronic retailers and logistics service providers, a game theory model established to analyze the equilibrium in the decentralized decision-making. The studies have shown that the effect of service on own-channel pricing is positive, for competitors’ effect depends on the price and service resiliency efforts. Cross-border E-tailers should sub-outsource logistics for international and domestic.



Abstract:

文章引用: 丁 锋 , 霍佳震 (2016) 服务水平对跨境电商物流外包策略的影响研究。 管理科学与工程, 5, 1-6. doi: 10.12677/MSE.2016.51B001

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