价值共创研究述评:内涵、演进与形成机制
A Critical Review on Value Co-Creation: Connotations, Evolution and Mechanisms

作者: 袁亚忠 , 胡观景 :广东财经大学地理与旅游学院,广东 广州;

关键词: 价值共创产品主导逻辑服务主导逻辑顾客主导逻辑形成机制Value Co-Creation Goods-Dominant Logic Service-Dominant Logic Customer-Dominant Logic Formation Mechanisms

摘要:
价值共创作为一种新型的价值创造模式,近年来已成为国内外学术界研究的热点之一,众多学者从各自角度对价值共创进行研究。但从现有研究文献来看,价值共创的概念还比较模糊,研究内容庞杂,界定不清,影响因素、产生结果以及形成机制尚未形成普遍共识。本文在文献梳理的基础上,首先对价值共创的内涵进行阐释,梳理价值共创在三种逻辑演进中的地位和作用;其次对价值共创的三种研究范式进行比较分析,在由此提出价值共创的发生机制;最后,在分析现有研究不足的基础上对未来研究进行展望。

Abstract: As a new pattern of value creation, value co-creation has become one of the hot topics in the do-mestic and foreign academic circles in recent years, many researchers have been carrying on it from many perspectives. From the existing research literature, however, the concept of value co-creation is still vague, the research content is complex and the definition is not clear, its antecedents, consequences and formation mechanisms have not yet formed a general consensus. Based on the literature review, the connotation of value co-creation is explained first, and its status and function from three types of dominant logic are combed. Second, three types of research paradigms on value co-creation are analysed comparatively, and the formation mechanisms of value co-creation is presented. Finally, we propose the directions for future research by summarizing the shortcomings of the current research.

文章引用: 袁亚忠 , 胡观景 (2016) 价值共创研究述评:内涵、演进与形成机制。 服务科学和管理, 5, 1-10. doi: 10.12677/SSEM.2016.51001

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