基于回归分析的政策营销效果定量研究—以我国的“新农合”政策为例
Quantitative Study of Policy Marketing by Regression Analysis—Taking the “New Rural Cooperative Medical Policy” as an Example
作者: 曹 颖 , 王军霞 ：北京航空航天大学公共管理学院，北京;
关键词: 政策营销； 新农合； 回归分析； 公共政策； Policy Marketing； New Rural Cooperative Medical Policy； Regression； Public Policy
摘要:Abstract: Policy marketing has become a kind of new public management paradigm, and therefore, the measurement of effect and reflections will directly influence the use of the method and its promo-tion. This paper uses the quantitative analysis method, making contributions to new farming by Logistic regression and multiple regression model to quantify the effect of policy marketing analysis. The survey shows that the new rural cooperative medical policy has been well publicized and popularized to a certain degree and the marketing effect is fairly remarkable, but a series of prob-lems is remained, such as excess government intervention, lack of villagers’ participation, mar-keting mode contrary to ethics, unclear subject, not enough marketing content to keep pace with the times, the monotonous marketing methods and so on. What we should do is updating marketing products in a timely manner, regarding the audience for marketing as the real main body and paying attention to the improvements of ways and strategies of persuasion on marketing.
文章引用: 曹 颖 , 王军霞 (2015) 基于回归分析的政策营销效果定量研究—以我国的“新农合”政策为例。 服务科学和管理， 4， 53-61. doi: 10.12677/SSEM.2015.46009
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