数字偏好的发展特点及原因探析
Developmental Characters and Reason Analysis of Number Preference

作者: 曹碧华 :江西师范大学心理学院,江西 南昌; 李永芬 :大连工业大学学生工作部,辽宁 大连; 杨 丽 , 高 明 , 王香玲 , 于明阳 :辽宁师范大学脑与认知神经科学研究中心,辽宁 大连;

关键词: 数字偏好发展特点谐音文化个人经历Number Preference Developmental Characters Homophonic Culture Personal Experiences

摘要:
采用等级排列法考察三年级、初一、高一和大学生数字偏好的发展特点及形成原因。结果表明:1) 当以百分比为指标时,三年级和初一学生最喜欢1和6,最不喜欢0;高一和大学生最喜欢7,最不喜欢4。2) 当以平均等级得分为指标时,三年级、初一和高一学生最喜欢6,大学生最喜欢6和8。另外,三年级最不喜欢0;初一最不喜欢0和4;高一和大学生最不喜欢4。3) 数字偏好的原因主要来自于谐音寓意和是否幸运,可能受多元文化和个人经历等因素的影响。这些发现表明我国青少年逐步形成“喜欢6和8,忌讳4”的数字偏好。

Abstract: To investigate the developmental characters and formed reasons of number preference, a total of 1186 subjects from the third graders, the seventh graders, Senior One students and undergra-duates took part in this experiment. They were asked to sort number 0 - 9 in terms of the likeability degree using rank-order methods. Results indicated that: 1) when the index is percentage, both the third graders and the seventh graders least liked the number 0, whereas they most liked the number 1 and 6, respectively. Senior One students and undergraduates both most liked the num-ber 7 and least liked the number 4. 2) When the study uses the average score as the index, the number 6 was the favorite number for the third graders, the seventh graders and Senior One stu-dents, while both the number 6 and 8 were the favorite numbers for undergraduates. In addition, the third graders most disliked the number 0; Senior One students and undergraduates most dis-liked the number 4; and the seventh graders most disliked both the number 0 and 4. 3) The rea-sons mainly include the implied meaning and luck, which may be influenced by different cultures and personal experiences, etc. These findings suggest that the number preference of Chinese stu-dents gradually develops with the growth of age.

文章引用: 曹碧华 , 李永芬 , 杨 丽 , 高 明 , 王香玲 , 于明阳 (2015) 数字偏好的发展特点及原因探析。 心理学进展, 5, 640-647. doi: 10.12677/AP.2015.511083

参考文献

[1] 陈永艳, 张进辅, 李建(2009). 迷信心理述评. 心理科学进展, 17(1), 218-226.

[2] 成良斌(1995). 中外数字崇拜与禁忌透视. 华中理工大学学报(社会科学版), 2, 93-97.

[3] 郭秀艳, 杨志良(2005). 实验心理学. 北京: 人民教育出版社.

[4] 林崇德(2009). 发展心理学. 北京: 人民教育出版社.

[5] 田晓明, 冯成志(2009). 对偶比较法、等级排列法和两极递进式排序法的比较. 心理科学, 32(4), 788-791.

[6] 韦嘉, 张进辅(2011). 中学生数字偏好现状初步调查与分析. 四川省干部函授学院学报, 1, 113-115.

[7] 吴鸿业, 吴映群, 陈文斌, 许映华(1989). 广州大学生对衣服款式及颜色爱好特点的实验研究. 心理学报, 2, 195-206.

[8] 杨彩贤(2014). 新时期汉语贬义词语褒义化现象研究. 西南交通大学学报(社会科学版), 15(1), 32-38.

[9] 张厚粲, 徐建平(2009). 现代心理与教育统计学(第三版). 北京: 北京师范大学出版社.

[10] Agarwal, S., He, J., Liu, H. M., Png, I. P. L., Sing, T. F., & Wong, W. K. (2014). Supersti-tion and Asset Markets: Evidence from Singapore Housing. Social Science Research Network, Working Paper.
http://dx.doi.org/10.2139/ssrn.2416832

[11] Ang, S. H. (1997). Chinese Consumers’ Perception of Alpha-Numeric Brand Names. Journal of Consumer Marketing, 14, 220-233.
http://dx.doi.org/10.1108/07363769710166800

[12] Boyd, C. W. (1985). Point of View: Alpha-Numeric Brand Names. Journal of Advertising Research, 25, 48-52.

[13] Hamerman, E. J., & Johar, G. V. (2013). Conditioned Supersti-tion: Desire for Control and Consumer Brand Preferences. Journal of Consumer Research, 40, 428-443.
http://dx.doi.org/10.1086/670762

[14] Hock, R. R. (2004). Forty Studies That Changed Psychology. Beijing: China Light Industry Press.

[15] Jiang, Y. W., Cho, A., & Adaval, R. (2009). The Unique Consequences of Feeling Lucky: Im-plications for Consumer Behavior. Journal of Consumer Psychology, 19, 171-184.
http://dx.doi.org/10.1016/j.jcps.2009.02.010

[16] Kendall, M. G., & Smith, B. B. (1938). Randomness and Random Sampling Numbers. Journal of the Royal Statistical Society, 101, 147-166.
http://dx.doi.org/10.2307/2980655

[17] Kramer, T., & Block, L. (2008). Conscious and Non-Conscious Components of Superstitious Beliefs in Judgment and Decision Making. Journal of Consumer Research, 34, 783-793.
http://dx.doi.org/10.1086/523288

[18] Kramer, T., & Block, L. (2011). Nonconscious Effects of Peculiar Beliefs on Consumer Psychology and Choice. Journal of Consumer Psychology, 21, 101-111.
http://dx.doi.org/10.1016/j.jcps.2010.09.009

[19] Levy, D., Lee, D., Chen, H., Kauffman, R. J., & Bergen, M. (2011). Price Points and Price Rigidity. Review of Economics and Statistics, 93, 1417-1431.
http://dx.doi.org/10.1162/REST_a_00178

[20] Lip, E. (1992). Chinese Numbers: Significance, Symbolism, and Tra-ditions. Singapore: Times Books International.

[21] Lip, E. (1995). Design and Feng Shui of Logos, Trademarks, and Signboards (pp. 83-90). Singapore: Prentice-Hall.

[22] Palazzolo, R. (2005). Is Friday the 13th a Reason to Stay in Bed? ABC News.

[23] Pokryshevskaya, E. B., & Antipov, E. A. (2015). A Study of Numerological Superstitions in the Apart-ments Market. Economics Bulletin, 35, 83-88.

[24] Shum, M., Sun, W., & Ye, G. (2014). Superstition and “Lucky” Apartments: Evidence from Transaction-Level Data. Journal of Comparative Economics, 42, 109-117.
http://dx.doi.org/10.1016/j.jce.2013.10.001

分享
Top