场景入口对零售行业O2O模式变革的探究—以Shopping Mall室内导航为例
Research on the Transformation of the O2O Mode of the Retail Industry in the Scenario-Based Entrance—Illustrated by the Case of Shopping Mall Indoor Navigation
作者: 钱玲慧 , 刘大为 ：杭州电子科技大学管理学院，浙江 杭州 ;
关键词: 场景化； O2O商业模式； 零售行业； 互联网+； 变革； Scenario； O2O Business Model； Retail Industry； The Internet Plus； Transformation
摘要:Abstract: Under the guidance of the concept of the Internet Plus, this paper takes the retail industry as the new application domain and builds its O2O business model in order to lead the transformation in retail industry. Choosing the Shopping Mall Indoor Navigation as the using scenario, the emphasis of this paper is to investigate how a life oriented scenario contributes to the transformation of retail industry into O2O Business Model and to know the impact the indoor navigation has on building O2O Model as a scenario-based entrance.
文章引用: 钱玲慧 , 刘大为 (2015) 场景入口对零售行业O2O模式变革的探究—以Shopping Mall室内导航为例。 现代市场营销， 5， 62-66. doi: 10.12677/MOM.2015.54008
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