Research on Transformation and Innovation of the Traditional Travel Agency under the Mobile Interconnected Thinking
作者: 袁婷婷 ：湖南师范大学旅游学院，湖南 长沙;
Abstract: Mobile interconnected thinking refers to a series of commercial logic based on the technology of mobile Internet, which is to realize the interconnected forms of business. It is mainly marked by the Internet thinking and mobile Internet thinking. Under the background of technical economy and big data era, the business forms of the traditional tourism have been impacted, and tourism industry chain structure is suffering overturn. Travel agency industry enters the stage of strategic competition. This paper expounds the necessity of the integration of tourism industry and mobile Internet based on the theory of mobile interconnected thinking such as the cross-border thinking, the user thinking, the extreme thinking, the social thinking and so on. And it also analyzes the transformation and innovation of the traditional travel agencies on the way to the integration.
文章引用: 袁婷婷 (2015) 移动互联思维下传统旅行社转型与创新研究。 服务科学和管理， 4， 27-31. doi: 10.12677/SSEM.2015.45005
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