Characteristics and Construction of the Original Clothing Brand from New Media System
Abstract: This article, by explaining concepts and significance of the new media and the original clothing brand, further analyzes characteristics of the new media in the original clothing brand. The original clothing brand from new media system not only optimizes the traditional design process, but also promotes popularization and civilian of the clothing brand, thus improving and enriching the economy style of the original brand to a certain extent. There is no borderline in its creation and spread process. At the same time, target market that the new media gives to the building process of original clothing brand, brand static designs of brand name, logo, slogan as well as package design, and dynamic strategies of marketing as well as brand promotion are analyzed from many perspectives and levels.
文章引用: 王变荣 , 邱庄严 (2015) 新媒体视阈中服装自主品牌特征与建构。 艺术研究快报， 4， 52-56. doi: 10.12677/ARL.2015.43008
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