旅游广告及其对旅游的影响探析
Tourism Advertising and Its Impact on Tourism

作者: 廖军华 :贵州民族大学旅游与航空服务学院,贵州 贵阳;

关键词: 旅游广告旅游地形象影响Tourism Advertising Tourism Destination Image Impact

摘要:
随着全球化的加速及经济社会的发展,旅游业发展速度加快,竞争加剧,旅游广告在旅游业中的地位和作用越来越重要。旅游广告成为地方政府、旅游景区(点)及旅游企业进行形象宣传的重要手段,对于提升旅游景区形象、提高旅游企业竞争力、吸引旅游者具有重要的意义,对于旅游业持续健康发展也将产生深远影响。

Abstract: With the acceleration of globalization, the development of society and economy, the increasing speed of tourism development, and the increasing competition, tourism advertising plays a more and more important role in the tourism industry. Tourism advertising has become an important means of propaganda for the local government, tourism scenic areas (spots) and tourism enter-prises, to improve the image of the scenic spots, improve competitiveness of tourism enterprises, and attract tourists. It will have a profound impact on the sustained and healthy development of tourism industry.

文章引用: 廖军华 (2015) 旅游广告及其对旅游的影响探析。 现代管理, 5, 85-90. doi: 10.12677/MM.2015.54013

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