中小企业营销人员忠诚度问题探析
The Analysis of the Marketing Staff’s Loyalty Problems in Small- and Medium-Sized Enterprises

作者: 朱亚婷 , 陈守则 :长春工业大学经济管理学院,吉林 长春;

关键词: 中小企业营销人员流失率忠诚度Small- and Medium-Sized Enterprises Marketing Personnel Loss Rate Loyalty

摘要:
目前,中小企业面临很严重的营销人员频繁跳槽的问题,严重影响了中小企业的健康发展,提高营销人员忠诚度是摆在中小企业面前的一个亟待解决的问题。本文通过问卷调查了解中小企业营销人员流动现状,旨在分析寻找影响中小企业营销人员忠诚度的关键因素,提出改进策略,为更多的中小企业搞好营销人员忠诚度的管理提供借鉴。

Abstract: At present, the small- and medium-sized enterprises are all facing a very serious problem of fre-quent job hopping of marketing personnel, which impacts on the healthy development of small- and medium-sized enterprises seriously. Therefore, improving the small- and medium-sized enterprise marketing personnel loyalty is an urgent issue placed in front of the small- and medium- sized enterprise. In this article, our group makes the questionnaire survey to understand current situation of the small- and medium-sized enterprise marketing personnel, in order to analyze and find out the key factors affecting the small- and medium-sized enterprise marketing personnel loyalty. Then we could propose improvement strategies and provide reference for small- and me-dium-sized enterprises to do a good job in marketing staff loyalty management.

文章引用: 朱亚婷 , 陈守则 (2015) 中小企业营销人员忠诚度问题探析。 电子商务评论, 4, 15-20. doi: 10.12677/ECL.2015.42002

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