The Analysis of the Marketing Staff’s Loyalty Problems in Small- and Medium-Sized Enterprises
Abstract: At present, the small- and medium-sized enterprises are all facing a very serious problem of fre-quent job hopping of marketing personnel, which impacts on the healthy development of small- and medium-sized enterprises seriously. Therefore, improving the small- and medium-sized enterprise marketing personnel loyalty is an urgent issue placed in front of the small- and medium- sized enterprise. In this article, our group makes the questionnaire survey to understand current situation of the small- and medium-sized enterprise marketing personnel, in order to analyze and find out the key factors affecting the small- and medium-sized enterprise marketing personnel loyalty. Then we could propose improvement strategies and provide reference for small- and me-dium-sized enterprises to do a good job in marketing staff loyalty management.
文章引用: 朱亚婷 , 陈守则 (2015) 中小企业营销人员忠诚度问题探析。 电子商务评论， 4， 15-20. doi: 10.12677/ECL.2015.42002
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