Analyses and Solutions of Bidding Strategy Base on the Game Theory Model of the Mixed Strategy Pricing
Abstract: It is a difficulty to compare the cost performance in tender. In order to research the strategy of tender, the quantitative cost performance comparison is analyzed. A pattern of game theory is formed between the bidders and the tenders; the pricing mechanism is analyzed based on the COUMOT model; the market structure of the oligopoly is formed for the supply of equipment and supplies, and a different expectation of price between the leader and follower shows up. As a result, the pricing according to the mixed strategy is used by the tenders. This article analyses the game pricing strategy based on COUMOT model, and mainly focuses on the modification of theoretical model on account of real activity. On that basis, this article puts forward some corresponding suggestions in view of the previous analysis which is aimed at overcoming the possible problem in bidding.
文章引用: 祁跃东 , 代 玲 , 李存华 , 潘 文 (2015) 基于混合战略定价博弈模型的招投标策略分析与对策。 现代管理， 5， 59-64. doi: 10.12677/MM.2015.53009
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