《罗辑思维》对传统媒体融合与转型的启示
Inspiration of Logic Show for the Convergence and Transformation of Traditional Media
作者: 贾志甜 ：河北大学，河北 保定;
关键词: 《罗辑思维》； 媒体融合； 个体价值； 社群； 铁杆粉丝； Logic Show； Media Convergence； Individual Value； Community； Fan
摘要:
移动互联网时代的兴起对传统新闻业产生了巨大的冲击。无论是在理论层面还是实践层面，媒介都已经融合了我国传媒学界和业界的共识。但是从总体上来看传统媒体向新媒体的转型投入很大，收获却不多。许多传统媒体依然用传统的思路和方式运营新媒体。《罗辑思维》是运用互联网思维成功打造自媒体的典型代表，对我国传统媒体的媒介融合具有一定的指导意义。本文从内容选择、组织方式、铁杆粉丝和营销策略等四个层面分析了《罗辑思维》的成功之处以及传统媒体在融合中存在的问题，希望本文的研究能够为传统媒体的融合和转型提供一些指导意义。
Abstract: The rise of the era of mobile Internet has a huge impact on traditional journalism. In both theoreti-cal and practical respects, media convergence has been the consensus of media academia and in-dustry. In general, media convergence puts in a lot, but gets very little. Many traditional media run the new media still in a traditional way. Logic Show is an example which uses the Internet thinking to successfully operate we media. It has a certain guiding significance to our country’s media con-vergence. This paper analyzes the successful aspects of Logic Show and the problems existing in the media convergence, from the choice of content, organization, fan and marketing strategy. I hope this research can provide some guidance for the convergence and transformation of traditional media.
Abstract: The rise of the era of mobile Internet has a huge impact on traditional journalism. In both theoreti-cal and practical respects, media convergence has been the consensus of media academia and in-dustry. In general, media convergence puts in a lot, but gets very little. Many traditional media run the new media still in a traditional way. Logic Show is an example which uses the Internet thinking to successfully operate we media. It has a certain guiding significance to our country’s media con-vergence. This paper analyzes the successful aspects of Logic Show and the problems existing in the media convergence, from the choice of content, organization, fan and marketing strategy. I hope this research can provide some guidance for the convergence and transformation of traditional media.
文章引用: 贾志甜 (2015) 《罗辑思维》对传统媒体融合与转型的启示。 新闻传播科学， 3， 1-4. doi: 10.12677/JC.2015.31001
参考文献
[1] fm100 (2013) 技术元素: 一千铁杆粉丝. http://select.yeeyan.org/view/43665/378472
[2] 开眼二郎 (2014) 除了理想还有生意, 罗辑思维的社群生意经. http://www.tmtpost.com/120683.html