Inspiration of Logic Show for the Convergence and Transformation of Traditional Media
作者: 贾志甜 ：河北大学，河北 保定;
Abstract: The rise of the era of mobile Internet has a huge impact on traditional journalism. In both theoreti-cal and practical respects, media convergence has been the consensus of media academia and in-dustry. In general, media convergence puts in a lot, but gets very little. Many traditional media run the new media still in a traditional way. Logic Show is an example which uses the Internet thinking to successfully operate we media. It has a certain guiding significance to our country’s media con-vergence. This paper analyzes the successful aspects of Logic Show and the problems existing in the media convergence, from the choice of content, organization, fan and marketing strategy. I hope this research can provide some guidance for the convergence and transformation of traditional media.
文章引用: 贾志甜 (2015) 《罗辑思维》对传统媒体融合与转型的启示。 新闻传播科学， 3， 1-4. doi: 10.12677/JC.2015.31001