Research on Power Marketing Strategy and the Law of Supply and Demand
Abstract: With the continuous development of economy and people’s living standards improving, the power industry which closely relates to the broad masses of people’s daily life and production activities also presents the new situation under the new development opportunity. Due to the current in the electric power industry in our country, power supply enterprise has the characteristics of monopoly and regional proprietary; this makes the control of electric power marketing in the hands of a power supply enterprise. At the same time, the current power supply enterprises in organization and management aspects such as the relatively backward mode and strategy in a certain extent affect the stability of the electric power marketing development. Therefore, the current power supply enterprises should strive to strengthen market research to explore a series of scientific and good marketing strategy, and with reasonable according to the law of market supply and demand conditions, provide consumers with better service, so as to effectively contribute to the reform of the electric power market development.
文章引用: 孙裕佳 , 徐 茜 (2015) 电力营销策略与供求规律的研究。 现代市场营销， 5， 30-34. doi: 10.12677/MOM.2015.52004
 刘敏, 张岚, 李俊松 (2014) 利用电价策略促进电力营销. 电力系统自动, 3, 56-59.
 常俊祥, 周有学, 郭玉芳 (2013) 电力营销的价格策略. 农电管理, 17, 16-19.
 李瑶虹 (2011) 电力营销现代化建设现状与前景分析. 电力需求侧管理, 16, 27-29.
 高海波 (2012) 电力市场中电力供求的变化对电价的影响. 东北电力技术, 12.
 李彦梦 (2012) 重视电力供求促进电网发展,电力市场中电力供求的变化对电价的影响. 东北电力技术, 12, 33- 36.
 谷群辉, 罗安, 王吉等 (2013) 一种实用的供电可靠性预测评估算法. 电网技术, 27, 76-79.
 王文圣, 丁晶, 赵玉龙等 (2013) 基于偏最小二乘回归的年用电量预测研究. 中国电机工程学报, 23, 17-21.