台湾自行车产业发展模式——自行车产业发展
The Development Model of Bicycle Industry in Taiwan—The Development of Bicycle Industry

作者: 黄慧华 :中国科技大学营销与流通管理系;

关键词: 产业发展自行车产业系统动态学系统思考Industry Development Bicycle Industry System Dynamics System Thinking

摘要:
台湾自行车产业的发展迄今已近七十年,拥有完善的上、中、下游供应体系,优异的质量受到各国的肯定,并透过创新的车款和自有品牌的建立,在国际竞争中占有相当的地位,是台湾传统产业中转型最为成功的产业之一。惟目前台湾的自行车产业宥于经营规模,研发主体尚无力扩大。本研究以整体系统思考的观点,探讨台湾自行车产业发展因果关系之系统结构,以了解其系统行为。研究显示,台湾自行车产业发展的结构,主要是受到人力资源、生产数量、消费者购买意愿和销售数量四个主要关键积量变量的影响,彼此环环相扣、互为因果。最后,本研究提供自行车相关业者对未来经营策略拟定之参考与建议。

Abstract: The development of bicycle industry in Taiwan has been nearly 70 years. There is complete up-stream, midstream and downstream supply system. By the development of innovative models, construction of brands and prominent quality, the industry is important in global market. Bike industry, among traditional industries in Taiwan, is one of the most successful transformed. The R&D of the industry is still based on small and medium enterprises which encounter the pressure of competition. This study uses system dynamics methodology to propose a causative relationship model for the bicycle industry in Taiwan to explore its system behaviors. According to research, development of bike industry in Taiwan is mainly influenced by four key levels, including causal loop of human resource level and production quantity level, causal loop of consumers’ purchase intention level and causal loop of sales quantity level. They are closely related to each other and have causal relationship. Discussions are presented systematically, based upon the causative model.

文章引用: 黄慧华 (2015) 台湾自行车产业发展模式——自行车产业发展。 低碳经济, 4, 9-15. doi: 10.12677/JLCE.2015.42002

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