Constructivism Analysis of Media Image of Chinese Athletes on “New York Times”
Abstract: This paper, using qualitative research methods, analyzes news reports on Chinese athletes from “New York Times” between January 2008 and December 2012 to figure out the media image of Chinese athletes and its construction process. The study shows that two categories are found for the Chinese athletes, namely market-economy-driven and nationwide system-driven athletes. In “New York Times”, the market-economy-system-driven athletes receive primarily positive comments while the nationwide-system-driven ones fall on the other side. It is suggested that the Chinese athletes’ media image needs to be reshaped by appropriate packaging and marketing, proper use of various media channels, and increase on communication means etc., in order to upgrade our athletic sports image.
文章引用: 郭 丹 , 钟建伟 , 刘玉华 , 黄 蓉 , 龚成秋 (2015) 《纽约时报》中的中国竞技体育运动员媒介形象建构分析。 社会科学前沿， 4， 13-18. doi: 10.12677/ASS.2015.41003
 董路 (2008) 传播学核心理论与概念. 北京大学出版社, 北京.
 于德山 (2009) 30年来我国运动员媒介形象分析. 体育与科学, 4, 73-78.
 王雅婷 (2009) 2008年《纽约时报》涉华报道研究. 新疆大学, 乌鲁木齐.
 宫宇 (2012) 《纽约时报》对中国大陆地区体育新闻报道研究. 北京体育大学, 北京.
 徐明 (2008) 《纽约时报》的体育新闻报道研究. 复旦大学, 上海.
 施一楠 (2011) 《体坛周报》中的姚明形象. 成都体育学院, 成都.
 徐军义 (2010) 福柯的话语权力理论分析. 文教资料, 35, 118-120.
 智库百科 (2007) 马斯洛人类需求五层次理论. http://wiki.mbalib.com/wiki/马斯洛人类需求五层次理论
 Levin, D. (2011) Chinese athletes say no to the system. http://www.nytimes.com/2011/08/19/sports/chinese-athletes-begin-to-challenge-governments-tight-grip.html?pagewanted=all&_r=0
 French, H.W. (2008) China presses injured athletes in quest for gold. http://www.nytimes.com/2008/06/20/world/asia/20olympics.html?pagewanted=all
 Longman, J. and Macur, J. (2008) Records say Chinese gymnasts may be under age. http://www.nytimes.com/2008/07/27/sports/olympics/27gymnasts.html?pagewanted=all&gwh=BAD000A4B4F94D7F55584B0E8738B2DD&gwt=pay
 Belson, K. (2012) After a dispute, a retirement. http://mobile.nytimes.com/images/100000001699171/2012/08/03/sports/olympics/badminton-star-retires-amid-olympic-controversy.html
 Clarey, C. (2011) Li moves on, spurring hope for a Chinese first. http://www.nytimes.com/2011/01/26/sports/tennis/26iht-TENNIS26.html?pagewanted=all
 Macur, J. (2008) In China’s medal factory, winners cannot quit. http://www.nytimes.com/2008/06/21/sports/olympics/21athlete.html?pagewanted=all
 Araton, H. (2008) Ever loyal, Yao risks his career. http://www.nytimes.com/2008/03/01/sports/basketball/01araton.html
 Araton, H. (2009) Putting country first, and a career in Jeopady. http://www.nytimes.com/2009/05/11/sports/basketball/11araton.html
 Ennis, C. (2008) Athlete bio: Yao Ming. http://www.nytimes.com/2008/07/23/sports/olympics/bioyao.html
 Vecsey, G. (2009) One N.B.A. star and 150 bridges to Sichuan. http://www.nytimes.com/2009/01/27/sports/basketball/27vecsey.html?_r=0
 Yardley, J. (2008) The state requests that citizen Liu win gold. http://www.nytimes.com/2008/08/03/sports/playmagazine/803HURDLER-t.html?pagewanted=all&_r=0&gwh=AC77017E4C6EF517B72821412A6FFE2E&gwt=pay