Study on the Relationship between Strategic Corporate Social Responsibility (CSR) and Corporate Performance: From the Perspective of Fit Theory
Abstract: With the awakening of public sense of social responsibility, to fulfill CSR is no longer the choice of businesses. Facing the dual pressures from stakeholder groups and market competition, businesses cry for the answer to the question about how to effectively allocate limited resources that could be used for CSR, to maximizing both business and social benefits. Mainly based on resource- based view of the firm and competence theory and literature review, this paper explores the key factors that influence the performance outcomes of strategic CSR, and the internal mechanism embedded in. Finally, this paper gives a brief analysis about the significance of research findings and its implications.
文章引用: 陶文杰 , 金占明 (2014) 适配视角下战略性企业社会责任与企业绩效关系研究。 服务科学和管理， 3， 63-71. doi: 10.12677/SSEM.2014.36008
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