The Research of Online Customer Reviews on the Base of Text Analysis
Abstract: In the era of Web2.0, customer reviews have become more and more important. Many researchers have done a large number of researches. But they have just focused on the quantitative proxy such as volume and ratings. But the customers care more about the text. By text analysis, we can find more detail from the texts. From the empirical study, we find that volume and the valence of the customer reviews both positively influence sales and they have a positive interaction. We also find that the variance of the customer reviews has a positive influence on the sales. Our findings can expand the understanding of customer reviews and help marketers utilize online word-of-mouth.
文章引用: 王贝贝 , 刘茂红 (2014) 基于文本分析的网上消费者评论影响机制研究。 财富涌现与流转， 4， 41-48. doi: 10.12677/ETW.2014.44006
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