基于博弈分析的供应链牛鞭效应削减对策
The Suggestions to Whittle down the Bull Whip Effect Based on Game Analysis
作者: 袁 方 ：北京交通大学，经济管理学院，北京;
关键词: 供应链； 牛鞭效应； 博弈分析； 削减对策； Supply Chain； Bull Whip Effect； Game Analysis； Whittle down Countermeasures
摘要:Abstract: This paper is based on a catenulate supply chain of an IT enterprise, and has considered the action that the members of the supply chain may whittle down the bull whip effect consciously, namely the yield may be less than the need they have received. Conduct a static game analysis under complete information and draw the following conclusions: as the enterprises pursue the maximal profit, they may conduct an immoral behavior that report a need larger than their actual demand; as the canal is very important, the downstream firms have a larger speaking right, the upstream firms have to produce as the downstream firms’ requirements, and this will result in an excess inventory of the supply chain, and then the supply chain will suffer for it; only if the members of the supply chain regulate their own behavior can the supply chain obtain the largest profit. In order to achieve this aim, this paper gives some suggestions in the aspects of contract of the supply chain members and information technology.
文章引用: 袁 方 (2014) 基于博弈分析的供应链牛鞭效应削减对策。 管理科学与工程， 3， 105-115. doi: 10.12677/MSE.2014.34014
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