The Construction of Innocent Prototype in Advertising Marketing
作者: 江心培 ：湖南大学新闻传播与影视艺术学院，长沙;
Abstract: In the era of the experiential consumption, paying attention to consumer’s inner experience has become a essential strategy in marketing. And in the present moment with so much passion and pressure, finding back simple fun and getting the comfortable shopping experience with personal consumption concept also become important emotional attraction for many consumers. In this background, this paper analyses the connection between the innocent prototype and some current consumer behavior characteristics, which helps to explore how to ingeniously use this prototype in advertising and marketing to cater this trend so as to attract consumers’ attention and improve products’ brand image.
文章引用: 江心培 (2014) 论广告营销中“天真者”原型的建构。 现代管理， 4， 89-93. doi: 10.12677/MM.2014.45012
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