The Effects of Corporate Social Responsibility on Purchase Intention of Consumers
作者: 施 杰 ：浙江大学管理学院，杭州;
Abstract: For many years in the past, consumers has always been important power to promote the devel-opment of corporate social responsibility. Based on the consumer perspective, this dissertation gives an introduction to the contents and related theories of corporate social responsibility. The dissertation proposes the conceptual framework based on previous studies to study the relation-ship between corporate social responsibility and the purchase intention of consumers, through the questionnaire survey, and then proposes three hypotheses that the responsibility to consumers, environmental protection and social support and contribution have positive effects on consumers’ purchase intention. All the three hypotheses have been proved.
文章引用: 施 杰 (2014) 企业社会责任声誉对消费者购买意向的影响分析。 现代管理， 4， 29-38. doi: 10.12677/MM.2014.43005
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