Exploratory Analytics Service Presales Engaging Model——Smarter Collaborative Production Outsourcing Strategies
By applying Business Analytics and Big Data, the enterprises perceive that deriving the competitive strategies and predicting the potential risks can be regarded as key benefits. Many emerging solutions from various perspectives are proposed to realize such a benefit. But there is a huge gap between the solution providers and their potential customers, and the business scenarios posited by the solution do not meet the customer requirements. On the other hand, most solution providers focus more on features and technical frameworks, and introduce the successful reference cases that are not close to the customer current business cases. It is not a win-win situation for both the capable solution providers and their potential customers who have the need of strategic analysis. This paper looks into the reasons of causing the gap and presents a novel presales engaging model for business analytics to mitigate the gap. It argues that the business analytics is a process of value co-creation with the potential customer, and uses a manufacturing case study as an example, not only to articulate the benefits of this presales engaging model but also to disclose the considerations of outsourcing in collaborative co-production.
文章引用: 李 智 , 陈英一 (2014) 探索式智能分析服务售前模式——以协同制造委外决策分析为例。 现代市场营销， 4， 14-21. doi: 10.12677/MOM.2014.41004
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