Factors Influencing Microblog Users Real-Time Information Sharing Behavior: An Empirical Study
Abstract: This study builds a theoretical model of microblog users sharing behavior of real-time information based on previous related literature. Hypotheses among technological factors, sharing habit and real-time information sharing have been established. The technological factors consist of two dimensions, the mobility and convenience. We conducted an online survey to test the proposed model and hypotheses. The results indicated that technological factors and sharing habit have positive effects on microblog users sharing behavior of real-time information. Sharing habit, in term, was influenced by technological factors.
文章引用: 金晓玲 , 汤振亚 , 周中允 , 金可儿 (2013) 微博客用户实时信息分享行为影响因素研究。 现代管理， 3， 165-170. doi: 10.12677/MM.2013.36027
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