微博客用户实时信息分享行为影响因素研究
Factors Influencing Microblog Users Real-Time Information Sharing Behavior: An Empirical Study

作者: 金晓玲 , 汤振亚 :上海大学管理学院,上海;上海大学智慧城市研究院,上海; 周中允 :同济大学经济与管理学院,上海; 金可儿 :上海大学管理学院,上海;

关键词: 微博实时信息分享行为科技因素分享习惯Microblog Real-Time Information Sharing Technological Factors Sharing Habit

摘要:
本文在以往研究的基础上,建立了微博客用户实时信息分享行为影响因素的研究模型,并提出了科技因素、分享习惯与微博客用户实时信息分享行为之间的研究假设;其中,科技因素由移动性和便捷性两个维度构成。网上问卷调研的方法被采用对所提出的模型和假设进行了实证检验。结果发现,微博客用户的实时信息分享行为受到科技因素和分享习惯的影响,而分享习惯的形成又受到科技因素的影响。

Abstract:
This study builds a theoretical model of microblog users sharing behavior of real-time information based on previous related literature. Hypotheses among technological factors, sharing habit and real-time information sharing have been established. The technological factors consist of two dimensions, the mobility and convenience. We conducted an online survey to test the proposed model and hypotheses. The results indicated that technological factors and sharing habit have positive effects on microblog users sharing behavior of real-time information. Sharing habit, in term, was influenced by technological factors.

文章引用: 金晓玲 , 汤振亚 , 周中允 , 金可儿 (2013) 微博客用户实时信息分享行为影响因素研究。 现代管理, 3, 165-170. doi: 10.12677/MM.2013.36027

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