Sociological Researches on Catch Phrases in Modern Japanese Language
Abstract: In modern Japanese language, compared with commonly used phrases, the catch phrases have deeper meanings especially on the sociocultural level. From the popular catch phrases, the steps of modern social economic developments, the traces of social life variations, the trends of cultural influences, and the changes of interpersonal relationships can be systematically studied. Additionally, the consequent chain reactions arisen by those factors mentioned above, such as the changes on thoughts, senses, and mentalities, both socially and individually, can also be deduced. Catch phrases come from varieties of origins, with some proper confinements to be spread, and finally diminish or permanently use under different circumstances. The reasons of the popularity on a certain catch phrase, are affected and determined by not only the semantics, but also strongly related to the rhetorical effects.
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