The Studies of Commercial Microblogging Public
作者: 金水 ：北京服装学院，北京;
Abstract: At the age of high-speed information transmission, “woven collar” has become a popular word, and the development of microblogging has the trend to surpass the instant messaging tools and traditional SNS websites. Since twitter which was the founding microblogging generated in 2006, there are more than 20 websites providing the service of microblogging in the Mainland of China. Sina and other giant companies have accounted for the vast majority of the microblogging market share, giving rise to the contention of other websites. Microblogging is an unprecedented media form of communication, and the propagation velocity of microblogging is fission or even viral, which is more than the effect of other traditional media forms of communication. Many enterprises have begun to consider using the microblogging market for opening a new road of their products. In the Mainland of China, there are some enterprises containing VANCL, DELL, LOREAL, and DUREX beginning to try the microblog public relations activities and marketing strategy in Sina microblog platform, so as to enhance brand influence, expand product well-knowingness and communicate with consumer without distance. In this fast-paced “microblogging era”, for the enterprise, not only the surface of prosperity can be found, but also it is possible to explore the “blue ocean” of the market.
文章引用: 金水 (2013) 商业性微博公关活动研究。 商业全球化， 1， 77-81. doi: 10.12677/BGlo.2013.12015
 廖信伟, 谢云天. 浅谈微博的价值与营销策略[J]. 中国商贸, 2011, 5: 8.