From product development management perspective, designs were usually focused on production technique development in past. However, the focus of current design has been shifted to innovation applica-tion to really catching and meeting changes of customers’ consumption in time. Producer multi-goals of deci-sion question, explores why some researches conclude that traditional product industries and multi-criteria decisions of business management approaches are changeable with unclear condition and time. This perspec-tive study also helps enterprise to face important reforms by using Fuzzy set with multi-attribute policy mak-ing research business management. The proposed research, from Fuzzy multi-criteria decision-making, plans to effectively solve the difficulties of the decision-making in products design patterns and goals. Recently, research of product development for enhancing industry business excellence is facing globalization challenge. Then, creative product development and customer consumption satisfaction are keys to the growth of an en-terprise. Hence, in the competition of product development, companies should apply product technological innovation, and successfully achieve the goals of delicate and creative design to enhance industry business. It’s important to know the trends in product development, observe customer demand, control innovation, and stimulate design ability. Lastly, it achieves product development goal of user satisfaction towards industry business excellence, in cases study.