Initial Research on the Network Marketing Model of Green Food
Abstract: The article points out the competitive status of the green food industry and interprets the three traditional marketing models which are wildly used such as franchise, agency and market counter, then come up with the disadvantages of the three traditional marketing models. By comparing the network marketing model with traditional marketing model, the advantage and feasibility of the network marketing can be showed. The author thought that the implementation of green food network marketing is facing the obstacles of network platform construct, logistics and consumers’ manipulate abilities at this stage, while she has put forward the way to deal with them in the paper.
文章引用: 陈佳 , 姜法竹 (2013) 绿色食品的网络营销模式初探。 现代市场营销， 3， 18-22. doi: 10.12677/MOM.2013.32004
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