现代市场营销

现代市场营销

现代市场营销 Modern Marketing

ISSN Online: 2160-7370

中国教图刊号: 932B0012

编辑邮箱：mom@hanspub.org

投稿编委

浅谈卷烟市场营销中市场信息的采集分析与运用
Discussion on Collection, Analysis and Application of Marketing Information in Cigarette Marketing

罗婷婷

现代市场营销 Vol.11 No.1, February 24, 2021

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旅游目的地品牌延伸对游客行为意向的影响——以故宫博物馆为例
The Influence of Tourist Destination Brand Extension on Tourist Behavior Intention—Take the Palace Museum as an Example

支子旭, 王玲

现代市场营销 Vol.11 No.1, February 02, 2021

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内容创意与用户导向——小米公司抖音短视频内容营销策略探析
Creative and Customer-Driven Content—Analysis of Marketing Strategy with the Example of Xiaomi’s Short Video Content on Douyin

陶可可

现代市场营销 Vol.10 No.4, November 10, 2020

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基于地域品牌文化探讨特色茶叶包装——以扬州“绿扬春”为例
Discussion on Special Tea Packaging on the Basis of Regional Brand Culture—Taking “Lvyangchun Tea” in Yangzhou as an Example

陆志国, 张金凤, 李晓梅, 何健

现代市场营销 Vol.10 No.3, June 28, 2020

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基于扎根理论的祈福消费行为影响因素分析
An Analysis of the Influencing Factors of Blessing Consumption Behavior Based on Grounded Theory

潘珊珊, 黄侦

现代市场营销 Vol.10 No.3, June 10, 2020

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