现代市场营销

现代市场营销

现代市场营销 Modern Marketing

ISSN Online: 2160-7370

中国教图刊号: 932B0012

编辑邮箱：mom@hanspub.org

基于地域品牌文化探讨特色茶叶包装——以扬州“绿扬春”为例
Discussion on Special Tea Packaging on the Basis of Regional Brand Culture—Taking “Lvyangchun Tea” in Yangzhou as an Example

陆志国, 张金凤, 李晓梅, 何健

现代市场营销 Vol.10 No.3, June 28, 2020

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基于扎根理论的祈福消费行为影响因素分析
An Analysis of the Influencing Factors of Blessing Consumption Behavior Based on Grounded Theory

潘珊珊, 黄侦

现代市场营销 Vol.10 No.3, June 10, 2020

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基于重庆旅游官方微博营销的分析研究
Based on the Analysis of Chongqing Tourism Official Microblog Marketing

魏倩

现代市场营销 Vol.10 No.2, May 20, 2020

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基于Python文本挖掘的消费者对国产彩妆品牌评价的分析
Analysis of Consumers’ Evaluation of Domestic Cosmetics Brand Based on Python Text Mining

林琳, 顾洁, 焦阳, 阎虎勤

现代市场营销 Vol.10 No.2, April 22, 2020

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精准出版诉求下教辅图书数字出版平台构建研究
Research on the Construction of Digital Publishing Platform for Teaching Auxiliary Books under the Demand of Precise Publishing

范文静, 林涛

现代市场营销 Vol.10 No.2, April 07, 2020

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