现代市场营销

现代市场营销

现代市场营销 Modern Marketing

ISSN Online: 2160-7370

中国教图刊号: 932B0012

编辑邮箱：mom@hanspub.org

投稿编委

内容创意与用户导向——小米公司抖音短视频内容营销策略探析
Creative and Customer-Driven Content—Analysis of Marketing Strategy with the Example of Xiaomi’s Short Video Content on Douyin

陶可可

现代市场营销 Vol.10 No.4, November 10, 2020

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基于地域品牌文化探讨特色茶叶包装——以扬州“绿扬春”为例
Discussion on Special Tea Packaging on the Basis of Regional Brand Culture—Taking “Lvyangchun Tea” in Yangzhou as an Example

陆志国, 张金凤, 李晓梅, 何健

现代市场营销 Vol.10 No.3, June 28, 2020

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基于扎根理论的祈福消费行为影响因素分析
An Analysis of the Influencing Factors of Blessing Consumption Behavior Based on Grounded Theory

潘珊珊, 黄侦

现代市场营销 Vol.10 No.3, June 10, 2020

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基于重庆旅游官方微博营销的分析研究
Based on the Analysis of Chongqing Tourism Official Microblog Marketing

魏倩

现代市场营销 Vol.10 No.2, May 20, 2020

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基于Python文本挖掘的消费者对国产彩妆品牌评价的分析
Analysis of Consumers’ Evaluation of Domestic Cosmetics Brand Based on Python Text Mining

林琳, 顾洁, 焦阳, 阎虎勤

现代市场营销 Vol.10 No.2, April 22, 2020

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