现代市场营销

现代市场营销

现代市场营销 Modern Marketing

ISSN Online: 2160-7370

中国教图刊号: 932B0012

编辑邮箱：mom@hanspub.org

投稿编委

基于自我建构视角下品牌延伸契合度对延伸评价的影响
Research on the Influence of Brand Extension from Extension Fit Based on Self-Construction

王沐云

现代市场营销 Vol.11 No.4, November 03, 2021

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狂欢与凝视：颜值消费与田园回归——以“藏族小伙丁真爆红”事件为例
Carnival and Gaze: Appearance Level Consumption and the Return of the Pastoral—Taking the Case of the Tibetan Boy Ding Zhen as an Example

张思逸, 张思诺, 孟圆

现代市场营销 Vol.11 No.3, August 12, 2021

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非遗老字号“漳盐”的品牌创新思路探索
Exploring the Innovative Ideas of Intangible Cultural Heritage Brand Zhangyan

乔妍博

现代市场营销 Vol.11 No.3, August 05, 2021

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消费者偏好视角下在线餐饮企业外卖经营模式研究
Research on the Business Mode of Online Catering Enterprises Takeaway from the Perspective of Consumer Preference

张昕

现代市场营销 Vol.11 No.3, July 30, 2021

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顾客为何用脚投票？——心理契约违背角度
Why does Customer Vote with Feet?—The Perspective of Psychological Contract Violation

阳林, 朱丽叶, 王丽婷, 伍丽娟

现代市场营销 Vol.11 No.2, May 20, 2021

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