现代市场营销

Vol.1 No.3 (November 2011)

欠发达地区居民旅游动机及其影响因素分析—以广东普宁为例
A Study on the Residents of Less Developed Regions Travel Motivations and Its Influencing Factors—A Case Study of Puning

 

作者:

杨佩群 , 罗汉南

 

关键词:

欠发达地区旅游动机广东普宁Less Developed Regions Traveling Motive Guangdong Puning

 

摘要:

我国旅游业借改革开放之力,持续快速发展,越来越多的国民加入到旅游大军中,旅游已经不是贵族行为,而是大众旅游方式了。相对于全国旅游总人次的不断增加,经济欠发达地区居民的出游动机和需求却受到多方面因素的影响而远远落后于经济发达地区。以问卷调查为手段,以普宁为例,对居民旅游动机及其影响因素调查分析,希望借此寻找居民旅游动机向旅游行为转化的影响因素、旅游行为方面的普遍性和规律性,从而更好的推动普宁旅游业的发展。

By the power of the reform and opening up, China’s tourism industry sustained and rapid develop- ment and more and more people join the ranks of the tourism. Tourism is not the noble act, but a way to mass tourism. The residents of less developed regions travel motivations and demand of the residents are subject to many factors, but lags far behind the developed areas. The paper takes Puning as an example to analyze the re- sidents of less developed regions travel motivations and demand of the residents, hoping to find the influence factors which people transforms tourist motives into travel behavior, travel behavior of universality and regu- larity. To promote the development of Puning tourism better.

文章引用:

杨佩群 , 罗汉南 (2011) 欠发达地区居民旅游动机及其影响因素分析—以广东普宁为例。 现代市场营销, 1, 44-49. doi: 10.12677/mom.2011.13009

 

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