现代管理

Vol.1 No.3 (September 2011)

基于灰色模糊的主题公园建设效益评价模型
Effectiveness Evaluation Model of Theme Park Construction Based on the Gray-Fuzzy Theory

 

作者:

吕珊珊 , 苏欣 , 乔志强

 

关键词:

投资效益指标体系灰色模糊综合评判主题公园建设Investment Benefit Index System Gray Fuzzy Comprehensive Evaluation Theme Park Construction

 

摘要:

投资效益是主题公园建设决策的主要指标。本文从主题公园建设所产生的影响入手,对各种效益评价因素进行了详细的归纳和汇总,形成一套完全的主题公园建设效益评价指标体系。并运用灰色模糊评判理论对投资效益进行评判。通过主题公园选址实例,证明该指标体系和评价模型能很好地应用于城市主题公园建设决策。

Investment benefit is the key indicator of regional theme park construction decision-making. Began with finding the impact of regional theme park construction, this paper has concluded and collected various factors of benefit evaluation in detail. This paper also aimed to form a complete index system of benefit evaluation in the regional theme park construction. It also evaluated the investment benefit by the grey-fuzzy evaluation theory. Through an example of setting selection of a theme park, it is proved that the index system and evaluation model can be applied well in decision-making of regional theme park construction.

文章引用:

吕珊珊 , 苏欣 , 乔志强 (2011) 基于灰色模糊的主题公园建设效益评价模型。 现代管理, 1, 234-240. doi: 10.12677/mm.2011.13042

 

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