Vol.6 No.9 (September 2016)
Effects of Decision Thinking Model and Risk Preference on Risk Decision-Making
王于宛簌 ：北京师范大学珠海分校，广东 珠海
In recent years, with the deepening of the research of behavioral economics, risk decision making problems become an interdisciplinary field of study, which is highly appreciated by scholars, and scholars conducted a series of valuable researches. This study first selected 80 participants from four universities in Guizhou province according to the risk preference questionnaire data, including 40 participants in risk aversion group, 40 participants in risk seeking group. Then they entered respectively into different thinking modes of risk decision-making tasks, and the results showed that: First, the university students overall score high risk preference, and the university student groups tend to be more risk seeking in decision-making. Second, there is no significant influence on university students’ risk decision-making behavior, and risk preference significantly affects the risk decision behavior of university students. Third, risk aversion type university students are more adventurous on the analysis of the thinking mode of decision-making behavior, which tends to be conservative in intuition thinking mode. However, risk seeking type university students tend to be conservative on the analysis of thinking mode, and they tend to adventure in the intuition thinking mode.
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