Vol.6 No.8 (August 2016)
A Qualitative Research on College Students’ Media Multitasking Behaviors
To explore the features of media multitasking behaviors among Chinese college students and reveal its impacts and antecedents, thirty-two college students were interviewed by using semi- structured questionnaire. The results showed: 1) there were 84% college students engaging in media multitasking behaviors while learning, especially in non learning related media multitasking behaviors. 2) On the one hand, it impaired the efficiency and quality of learning, and induced learners’ guilt and anxiety; on the other hand, some learners felt relaxed and happy and their thoughts and learning became better. 3) Media multitasking behaviors were influenced by indi-vidual factors such as learner’s personality, mood state and social needs, and external factors, for example, task characteristics and environmental factors. These findings suggested that media multitasking behaviors were very popular among college students. Moreover, these behaviors had double edged impacts and were influenced by multiple factors.
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