Vol.6 No.7 (July 2016)
The Effect of Experiential Consumption and Material Consumption on Happiness
The experiential consumption is defined as the consumption made to acquire life experience, while the material consumption refers to the consumption aiming to get material possession. Using the two kinds of research paradigm, the current research explored the effects of consumption types on happiness. In Experiment 1, subjects were required to recall the most recent material or experiential consumption, and then their happiness was measured through the scale. Subjects of Experiment 2 were required to imagine different consumptions when faced with the same object, based on different materials and experiential terms, and then their happiness was measured. The results showed that compared with material consumption, experiential consumption is more likely to make people happy.
李继波 , 伍巧丽 (2016) 体验消费和实物消费对幸福感的影响。 心理学进展， 6， 759-763. doi: 10.12677/AP.2016.67099
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