Vol.6 No.6 (June 2016)
A Study of Public’s Attitude towards Urban Management Officer and Questionnaire Development
Objective: To explore public attitudes toward urban management officer. Methods: The survey was conducted among 536 people with a self-designed questionnaire. Results: 1) Public attitude towards urban management officer is constituted by four dimensions: communicational intention, cognitive evaluation, emotional support and behavioral support. 2) Public has a higher level of emotional support toward urban management officer, indicating that urban management officers’ understood and supported by the public, followed by behavioral support and communicative intention and cognitive evaluation was the minimum. 3) There are significant differences in the public attitude toward urban management officer in sex and degree of education. 4) The degree of net-participating, the usage of micro-blog and forum participation has a significant correlation with public attitude toward urban management officer. Conclusion: The self-de- signed questionnaire holds the better validity and reliability. As people’s sex, degree of education, and ways of acquiring information differ, their attitude towards urban management officer is significantly different.
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