Vol.5 No.4 (August 2015)
Modular Services Innovation Performance Measurement Based on Game Cross-Efficiency DEA Model—Taking the Cultural and Creative Industries in Jiangxi as an Example
As a new form of organization, service modular is an important factor affecting business innova-tion performance. Taking the cultural and creative industries of Jiangxi Province as an example, this paper started with three key variables: the loosely coupled nature of the organization, stan-dard interface specification, and service customization level, based on game cross-efficiency DEA model. We also measured, contrasted and analyzed modular service at two levels of innovation performance and services modularity. The study finds that service modularization degree is lower than 40%; it brings a significantly promoting effect on the innovation performance, when the service module exceeds the limit; it will give a negative impact on innovation performance. Improving the loosely coupled nature of the organization, standard interface specification and service customization level can enhance enterprises’ innovation performance.
余长春 , 闫 明 (2015) 基于博弈交叉效率DEA模型的服务模块化创新绩效测量—以江西省文化创意产业为例。 现代管理， 5， 99-109. doi: 10.12677/MM.2015.54015
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