Vol.5 No.6 (June 2015)
Enclothed Cognition: The New Perspectives on Embodied Cognition
The two studies of our present research inspect two aspects of enclothed cognition. Study 1 dem-onstrated that participants in the wearing-a-doctor’s-coat condition had shorter duration and lower degree of attentional blink than participants in writing characteristics or seeing pictures of doctor’s coat conditions. In Study 2, one group of participants wear a doctor’s coat; and the other two groups of subjects not only wear a doctor’s coat, but also their identity be manipulated, they are physician identification group and patient group respectively. There were no significant differences between participants in the wearing-a-doctor’s-coat condition and participants in the iden-tifying-with-doctors condition in the duration and the degree of attentional blink, while participants in these two conditions had shorter duration and lower degree of attentional blink than participants in the identifying-with-patients condition. Thus this study showed that enclothed cog-nition effect was the best way to start a kind of abstract concepts, other way could not be more than the body experiences. Taken together, these data indicate the difference between enclothed cognition and embodied cognition and the importance of associated identity.
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